Fatima AbdullayevaIs Alexa Worth the Privacy Risk?With the new smart gadgets taking over the world by storm, one should always question not only the advantages these gadgets bring to our…3 min read·Nov 30, 2020----
Fatima Abdullayeva“Beyoncé”: The one of a kind strategy.Beyoncé is one of the most accomplished and recognized star globally. Her success of being a brand of her own is undoubtful. In 2008 she…3 min read·Nov 12, 2020----
Fatima AbdullayevaThe Information: reinventing mediaThe shift from old business model which the legacy print media was built upon to the new digital model, was quite painful even for the…3 min read·Oct 28, 2020----
Fatima AbdullayevaYouTube for Brands: a strategy for today’s realities.In 2013, thanks mostly to YouTube, Google reached 88% of the American Internet video audience and played a major role in the digital video…3 min read·Oct 11, 2020----
Fatima Abdullayeva"BuzzFeed: a story of success"The great idea behind Jonah Paretti’s BuzzFeed platform has made him a successful entrepreneur. Paretti’s premise was to create content…3 min read·Sep 26, 2020----