With the new smart gadgets taking over the world by storm, one should always question not only the advantages these gadgets bring to our life’s , but also the disadvantages and privacy risks coming along with them. Now that probably all electronic devices in our homes are connected to the internet, privacy risks increase even further.

Credits: https://techxplore.com/news/2020-08-amazon-alexa-bug-exposed-voice.html

Back in 2014 Amazon has launched the Amazon Echo smart speakers which contained Alexa inside of it, these voice assistants built on Artificial Intelligence were rapidly adopted by households and became part of millions of people everyday life. By 2019 Amazon’s Alexa was taught…


Credits: https://en.wikipedia.org/wiki/Beyonc%C3%A9_(album)

Beyoncé is one of the most accomplished and recognized star globally. Her success of being a brand of her own is undoubtful. In 2008 she established her own company “Parkwood Entertainment” and “Beyonce took a role of the President of the company and the chief executive officer. It wasn’t just an honorary title; she led and was intimately involved in all major initiatives.” (Elberse, 2014 )

In 2013 Beyoncé released her 5th album named “Beyoncé” and the release strategy was so unique and different that Harvard Business School Professor Anita Elberse decided to write a case study about it. …


The Information: reinventing media

The shift from old business model which the legacy print media was built upon to the new digital model, was quite painful even for the huge print media outlets. Journalism content was highly subsidized by ads , newspapers began to neglect readers as customers. However, ads did not generate as much revenue for the digital media as they did in print, and free-content strategy of Internet generated very disappointing results. So, the question arose whether the “Content is actually a King”?

Credits: https://talkingbiznews.com/they-talk-biz-news/the-information-expands-newsroom-with-two-new-hires/

The paper written by Markus Somm- “Small is Beautiful” analyzes few cases which have gone…


In 2013, thanks mostly to YouTube, Google reached 88% of the American Internet video audience and played a major role in the digital video advertising plans of many of the world’s top brands. (Teixeira, 2015 )

Advertising on YouTube was available both in video and non-video formats. The non-video ads consisted of display ads or banner ads which were bough using Google AdWords and there were also text ads that appeared at the bottom of the video. Moreover, there were two types of video ads available: non-skippable and skippable. The non-skippable ads were available before, during and after the video…


The great idea behind Jonah Paretti’s BuzzFeed platform has made him a successful entrepreneur. Paretti’s premise was to create content that would go viral and he found that key to virality through “emotional content”. What he meant by emotional content was something that did not seek deep logic or consciousness, but was rather light-hearted and filled with positive stories often in the form of lists, videos and funny quizzes.

Paretti’s perspective of content was different from other competitors, he understood the human instinct of sharing. In his interview Paretti said: “Content must resonate with people on an emotional level if…

Fatima Abdullayeva

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