Is Alexa Worth the Privacy Risk?With the new smart gadgets taking over the world by storm, one should always question not only the advantages these gadgets bring to our…Nov 30, 2020Nov 30, 2020
“Beyoncé”: The one of a kind strategy.Beyoncé is one of the most accomplished and recognized star globally. Her success of being a brand of her own is undoubtful. In 2008 she…Nov 12, 2020Nov 12, 2020
The Information: reinventing mediaThe shift from old business model which the legacy print media was built upon to the new digital model, was quite painful even for the…Oct 28, 2020Oct 28, 2020
YouTube for Brands: a strategy for today’s realities.In 2013, thanks mostly to YouTube, Google reached 88% of the American Internet video audience and played a major role in the digital video…Oct 11, 2020Oct 11, 2020
"BuzzFeed: a story of success"The great idea behind Jonah Paretti’s BuzzFeed platform has made him a successful entrepreneur. Paretti’s premise was to create content…Sep 26, 2020Sep 26, 2020
